Welcome to ChangeAD.ca

For Canadian residents only

Do you know your score? Use this AD tool to help prepare for your next doctor’s appointment. Get started

See your atopic dermatitis (AD) for what it really is

Have you lost sight of how much AD affects your life?

Imagine the most annoying person in the world. They always show up uninvited, keeping you up at night, cancel your plans with friends, and even distract you at work.

You wouldn’t tolerate that.

So ask yourself, why do you put up with it when it’s your AD? Because you don’t have to alone.

Look familiar?

If you live with AD, it’s likely you’ve been making plenty of adaptations in your life too. Well, you’re not alone.

Personification of atopic dermatitis in bed next to a sleepless person with atopic dermatitis

Living with moderate-to-severe AD can mean up to 67 NIGHTS of disturbed sleep per year.

Personification of atopic dermatitis interrupting the workday of a person with atopic dermatitis

Adults with moderate-to-severe AD can lose up to 19 HOURS of focus each week at work, adding up
to 24 unproductive weeks per year.

Personification of atopic dermatitis sitting next to a person with atopic dermatitis who is dressed to go out but staying at home

Of adults with moderate-to-severe AD, ~39% AVOID
SOCIAL INTERACTION due to appearance concerns.

Personification of atopic dermatitis sitting next to a person with atopic dermatitis who is at a social gathering

Of adults with moderate-to-severe AD, 53% ARE WORRIED about being seen in public during a flare up.

Did you know AD is caused by inflammation
under the skin?

AD is more than a skin condition. It's a disease caused by an overactive immune
system that leads to inflammation in your body.

Inflammation and the itch-scratch cycle

Itchy rash on the skin with hand approaching to scratch

Inflammation & the itch In people with AD, immune cells in the deeper layers of the skin send inflammatory signals to the surface, causing the itchy rash.

Outer layer of skin cracking from the scratching

Scratch When you scratch, you can break down the outer layer of skin, allowing germs, viruses and allergens to get in.

More cracking and redness on the skin caused by scratching

More inflammation The more you scratch, the more your skin barrier breaks down, causing inflammation and continuing the itch-scratch cycle.

Additional inflammation on the skin caused by continual scratching

Damaged skin In response to these invaders, the immune system continues to send signals to the surface, causing even more redness and itching.

Are you ready to change inflammation and
the itch-scratch cycle?

Are you ready to Change AD?

LET’S SEE HOW YOU’RE MANAGING
YOUR LIFE WITH AD

Understanding your AD is the first step towards managing it better.

This AD tool asks you 6 simple questions to measure the impact of AD across many areas of your life. The score will tell your doctor how well your AD is managed, helping them decide on the right treatment option for you.

Get started